There are several ways to draw, and the brand developed follows this idea. The language is comprehensive enough to cover the wide area of activity of the office, which permeates architecture, interior and urbanism. Geometric, dynamic, malleable and accessible, "outline a possible architecture" was the concept decoder created for Traçar. The developed brand needed to communicate joviality and irreverence, while still conveying confidence and stability. The color chart is contrasting, but in soft tones that harmonize with each other.

Draw

Naming | Branding | Visual Identity | Illustration