A Peruille  is a family business, from the interior of Paraná, and produces mineral water. The name is made up of Peabiru, the town where it is located, and Uille, the family's surname. The first brand was designed by her grandmother, and the jewel she wore on her chest featured the company's first face, in 2019. The Peruille name was maintained, but a new positioning, without the iconography of the drop, was created for the brand. The stories of the grandparents and the city became a plot, and made room for the creation of a concept more coherent with the company's current values. Concerned with building a path of growth and sustainable expansion, the new brand demonstrates the consolidation of Peruille's strongest points: local industry, nature and sustainability.

 

Guimarães Rosa said, in Grande Sertão Veredas, that “near lots of water, everything is happy”. Showing the life that exists in the water, and that also exists in Peruille, to link sustainability concepts and convey the sensations of fresh and light water, was a worked strategy in the new brand. In addition to rethinking the brand's positioning, we redesigned the company's entire family of labels: the 500 ml bottle of mineral water, with and without gas, 200 ml glass, 1.5L water, 5L and 10L, and the returnable 20L gallon.