Rosé uses simplicity as a way to build its visual perspective: timeless and elegant, just like the pieces sold by the company. An outfit to be worn from work to leisure, from the computer to rosé in hand, "wear all day" was the concept decoder created for the brand. The lower case maintains the delicacy, subtlety and simplicity of the name, and the dense typography gives the visual attraction that the short name asks for.

 

Despite being classic, the brand is aimed at a young audience. So she takes on a personality that is dense and stable, but with youthful colors and elements. Another important issue for the development of the project is based on business expertise: strategies in fashion companies are always dynamic and vary according to the collections. The brand was designed to also adapt to this condition. It is easy to apply over photos and textures and maintains good readability at high reductions, ensuring good application on labels.

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