Casulo Galeria's visual identity, in addition to representing an iconic element of nature, needed to be extremely plastic and dynamic, to contemplate the project's various fields of action. The artistic proposal focused on the city of Belo Horizonte, in Minas Gerais, should also be a perspective for building the brand. Cocoon is a transformation. A cocoon builds, breaks and flies. It creates voids, pieces and new stories. And it was with this look in mind that the Casulo brand was developed.